This was pointed out to me by a colleague from the US.
The hashtag at the end was the funniest part: #beentheredonethat.
Edit (2016-11-09): Oh for fucks sakes, folks. Really? Just like with Orwell’s novel Nineteen Eighty Four you took this as a request, didn’t you? So we have now proven once and for all that it’s not Germans who don’t get irony ((yeah, it’s that thing like bronzy and silvery)), it’s the US Americans!